By A Correspondent

BigMuscles Nutrition has announced actor Ranveer Singh as its brand ambassador. The actor will endorse the brand for the next three years as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions.

Commenting on this announcement, Suhel Vats, Director, BigMuscles Nutrition said: “We decided to partner with someone like Ranveer Singh as our brand ambassador because he has created new benchmarks in fitness. He has infectious energy and his personality is a direct fit with our brand messaging ‘you are stronger than you think’. We hope to take the brand to the next level with this partnership that encourages the youth of India to be healthy and fit in the right way.”