Aurelia appoints Disha Patani as its brand ambassador

05 Sep,2018

By A Correspondent

 

TCNS Clothing Co. Limited announced that it has signed Disha Patani as brand ambassador for its brand Aurelia. She will be associated with the brand for a year and would feature in the Monsoon Festive 18 campaign being launched soon.

 

Announcing the association, Anant Daga, Managing Director, TCNS said: “Aurelia – contemporary ethnic women’s wear brand from TCNS stands for the fashion choices of the new age women at work as well as home.  Over the years the brand has been the market leader in its space.  And, associating with Disha Patani, who is a youth icon is a strategic decision to showcase the best attributes of the brand. With that thought, we have on-boarded Disha Patani as our face to strengthen the brand ethos.”

 

Sharing the synergies on the brand and its first ambassador, Aarti Ahuja, Head-Marketing at TCNS said: “It is a matter of great pride for us to be associated with someone who is dynamic and passionate about what she does with grit. Disha is a natural fit for being our first brand ambassador with her achievements as a popular youth icon, rooted in Indian tradition. Being a perfect blend of modernity and Indian-ness, she brings in a great connect with the brand Aurelia.”

 

 

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