Asianet reaches out to Kerala victims with its outreach programmes

12 Sep,2018

By A Correspondent

 

Asianet News Networks has taken up the initiative to bring the lives of flood affected victims back to normal in Kerala. Asianet News employees in Kerala have formed multiple teams and are visiting the flood affected areas of Chengannur in 25 vehicles for removing water and mud from homes. So far, the team has cleaned over 75 homes using pumps and will also be sending teams to Kuttanad, Alleppy, Tirichur and Aluva.

 

Said Amit Gupta, CEO, Asianet News Networks: “We had decided to do non-stop coverage of the flood and rescue operations and drop the ads despite heavy bookings for the festival season. As a responsible media brand, our teams rose to mitigate the sufferings of the flood victims. Other than sending the 40 tons of relief materials, our staff in Kerala and Karnataka are working round the clock to ensure that the lives of these victims are back to normal. We are in touch with several NGOs who are involved in the rescue operations and providing all the assistance to them. Our next focus is to assist rebuild roads and bridges which have collapsed so that the connectivity is restored in these areas.”

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