Anushka Sharma appointed new face of Softline Leggings

21 Sep,2018

By A Correspondent


Premium leggings brand Softline Leggings is set to revamp its brand identity with Anushka Sharma as brand ambassador. With its new mantra, ‘Effortless You’, the brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms.


Speaking about the new brand identity, Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said: “Softline is a premium leggings brand. Its revolutionary fabric and colour variety make it a unique proposition for customers, which no other competition offers. The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning.”



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