By A Correspondent

Adidas has announced that it has roped in young athletics sensation Hima Das to inspire young athletes.

Said Adidas India Managing Director, Dave Thomas: “At Adidas we believe that ‘through sport, we have the power to change lives’ and Hima is a great example of this. Many of our associations and partnerships are focused on empowering youth in India and making a positive change… Adidas is very keen to support India’s youth and to build a stronger sporting spirit and ambition in them.”

Ådded Sean Van Wyk, Senior Marketing Director, Adidas India: “Hima is an inspiration not just for women and girls, but for the entire country and we take pride in having her join team adidas. She has created history and we shall help her in her journey to maximize her potential and become the best in the world. On this journey with her, we shall, together, inspire today’s youth to take to sports and create a positive change in and around their lives.”