2018 MxMIndia Media person of the Year to be presented on Dec 14

20 Sep,2018

 

By A Correspondent

 

Here it is: the dates for the presentation of the 2018 MxMIndia Media person of the Year. The MxMIndia Media person of the Year for 2018 will be announced and presented on Friday, December 14. You know this already, but for those who don’t: over the years, the award has earned the reputation of being the most credible barometer of the highest performer(s)  in the fields of advertising, media and marketing in India in a calendar year.

Realising that most award shows are held at the end of the year and hence there is a tendency to only recall and accord importance to those who make waves in the latter part of the year. MxMIndia instituted a process where we review people and entities through the year by having periodic reviews and compiling the various high performers on a regular basis. We have had three rounds of reviews already. We will then do our next review in end-October and do our final one in early December close to the announcement of the Award winner.

Last year’s winner of the accolade was Repubic founder and editor-in-chief Arnab Goswami. In 2016, it was Dentsu Aegis Network South Asia CEO Ashish Bhasin and for 2015 it was the BARC India core team of Punit Goenka, Shashi Sinha and Partho Dasgupta. It has also been seen that award winners of the the MxMIndia Media person of the Year have only gone on to scale greater heights, as has been evident with the winners of the past two years.

We do no event around the presentation. It is announced on MxMIndia, and celebrated online. May we also add that our decision is not influenced by the fact that the award winner or her/his organisation is a benefactor of MxMIndia in any way – advertising on our site, publishing content that’s paid for or editorially by giving us scoops and special stories.

So who do you think will be the 2018 MxMIndia Media person of the Year?

As an exercise, please make your own assessment and keep a few names in mind.

Last year, we also introduced the concept of readers sending in nominations. So please feel free to do that by writing to our editor at pradyumanm [at] mxmindia.com.

It’s possible that your choice and our eventual decision may be the same. Or perhaps it isn’t. But even if it isn’t, we will tell you on who we were considering as contenders. It’s as transparent as one can get.

Wait for it. And rest assured, the 2018 MxMIndia Media person of the Year will continue to be the most credible barometer of the highest performer(s) in the fields of advertising, media and marketing in India in a calendar year

 

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