Yes Bank launches integrated campaign

16 Aug,2018

By A Correspondent


Yes Bank has unveiled a comprehensive 360-degree campaign for its various offerings namely savings account, current account and fixed deposits, focusing on the evolving needs of aspirational consumers who want to grow, aim for progress in life and not settle for anything less. Conceptualised by Triton Communications, the integrated campaign kicked off with a lighthearted TVC.


Speaking about the campaign, Rana Kapoor, MD and CEO, Yes Bank, said: “This significant campaign is synergistically aligned with the 14th Anniversary and the Large Phase of the Bank, which is driven by sustained growth in the Retail Banking businesses. Yes Bank’s superior offerings on Savings Accounts, Current Accounts and the innovative Green: Future Deposits are certain to deliver greater value to our valued customers.”


Explaining the campaign, Rajat Mehta, Senior President & Head – Retail Marketing and Brand Management added: “Yes Bank is a positive and optimistic brand and this campaign highlights the aspirations and ever growing progress of Indians. It further embellishes the ‘India bole Yes!’positioning of the brand, which is a salute to the indomitable spirit of the people of our nation.”



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