Yamaha’s ‘The Call of the Blue’ is launched as new campaign

17 Aug,2018

By A Correspondent


Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.


Said the Chairman of Yamaha Motor India Group of companies, Motofumi Shitara: “Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”


d Cygnus Ray ZR Street Rally edition has already begun at the Yamaha authorized dealerships.



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