Why wait for Diwali, shop now, says Pepperfry.com

31 Aug,2018

By A Correspondent


Pepperfry.com has unveiled a new marketing campaign to launch the pre-festive ‘Why Wait For Diwali Sale’. Through this campaign, Pepperfry encourages customers to gear up for the festive season in advance by shopping the sale and availing discounts of up to 50 per cent off on just about everything on Pepperfry. The film is conceptualised by Law and Kenneth Saatchi and Saatchi.


Said Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi: “We were asked for a clutter breaking film high on energy that ensured people wouldn’t wait until Diwali to buy new furniture… check, check and check.”


Added Kashyap Vadapalli, Chief Marketing Officer, Pepperfry: “Pepperfry is known for single-handedly expanding the organised furniture category in India both online and offline. As consumers evolve beyond the hygiene factors like service and delivery we want to give them more reasons to shop by adding excitement to their furniture shopping experience with interesting designs, lots of variety and great value. Therefore, the tone and manner of our new commercial is vibrant with a theatrical approach which is very different from Pepperfry’s previous campaigns. With this campaign we want to trigger interesting conversations around the brand and the category.”



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