Viacom18 ups ante on Voot

31 Aug,2018

Sudhanshu Vats, MD, Viacom18, Ajit Andhare, COO, Viacom18 Motion Pictures, Ravish Kumar, Head- Regional Entertainment, Viacom18, Akash Banerji, Head- Marketing & Partnerships, Viacom18 Digital Ventures and Monika Shergill, Head- Content, Viacom18 Digital Ventures along with the cast and creators of the upcoming 18 Voot Originals



By A Correspondent

Viacom18 wasn’t among the first of the entertainment conglomerates to hop on to the OTT bandwagon. Star was around as was Zee and Sony, though Zee has relaunched its offering ats Zee5 recently.

Also, a lot has changed since Voot launched first in 2016. Netflix and Amazon Prime are on an overdrive and suddently all attention is on Originals. Sacred Games has change the rules of the game, and there’s clearly a new energy in the thinktank of all entertainemtn companies with an OTT play.

On Thursday, Viacom18’s Voot showcased the first bundle of its upcoming Originals – 18 multi-lingual premium web series cutting across genres. Leveraging its prowess of out-of-the-box cinema, Viacom18 Motion Pictures, the network’s movie studio, will now be producing web series for Voot, under the banner of Tipping Point Films. Furthermore, the regional broadcast cluster of Viacom18 will be producing multi-lingual Originals. Meanwhile, Voot will also add news to its increasingly varied content offering, starting with a partnership with – you guessed it right – Network18. Also, Voot is ramping up its content and product play as it sets sight to take the platform international, beginning with the United Kingdom, in November 2018.

Said Sudhanshu Vats, Managing Director, Viacom18: “Voot is integral to our strategy as we gear up for a future-ready Viacom18 that is screen, platform and pipe agnostic. We are building a digital-first brand to harness Viacom18’s strengths across its brands, creative franchises and businesses in multiple Indian languages. Furthermore, the inherent synergies with Reliance Jio, both as a platform for showcasing content and as a carrier of our service, have only dialled up the business roadmap for Voot.”

Added Monika  Shergill, Head – Content, Viacom18 Digital Ventures: “The digital medium brings us close to the consumer at a very personal level. Owing to the last mile measureablity that the medium provides, our entire content strategy is based on a deep data backed analysis of the needs and desires of our consumers and their consumption preferences and patterns. Thus our play across a diverse bouquet of genres and languages. At an execution level, we have been extremely lucky to be partnering with a galaxy of very talented and committed actors, writers and directors to bring forth our second bundle of VOOT Originals, starting with 18 multi-genre and multi-lingual series.”


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