United Colors of Benetton conducts social experiment in India

16 Aug,2018

By A Correspondent

 

Challenging social norms and addressing issues focused on secularism and non-discrimination, United Colors of Benetton released a digital film titled #UnitedByHope, on eve on India’s 72nd Independence Day.

 

Speaking about the film, Sundeep Chugh, CEO Benetton India said: “On this significant occasion of our nation’s Independence Day, we at Benetton India, once again strive to knit together the diverse colors of India to promote unity through the innocent and thought-provoking sentiments of the nation’s future generation. This video is our effort at fulfilling our commitment as a responsible brand to challenge social norms and force the viewers to question their definition of diversity and unity as well as seeding the thought of social change where diversity creates the foundation for a stronger and united nation. It is important to understand how the younger generation subtly leads the older generation along the path of unity while striking a chord with every Indian, irrespective of religion or caste, and slowly but surely paving the way for a united future.”

 

 

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