TVS Tyres promotes product safety in latest film by Rediffusion

24 Aug,2018

By A Correspondent

 

TVS Tyres has unveiled its campaign titled #HeavyTested that has been conceptualised and created by Rediffusion. The campaign highlights the brand’s product edge and comprises three commercials carried through TV and extended to print, digital and outdoor.

 

Commenting on the new launch, P Vijayaraghavan, Director, TVS Srichakra Ltd, said: Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience. The campaign theme #HeavyTested will cut across all media to gain ample momentum.”

 

Added Rahul Jauhari, Joint President and Chief Creative Officer- Rediffusion: “The idea of #heavytesting is to single-mindedly drive home the product superiority of our two wheeler tyres. There is a quiet confidence about the films that comes from knowing one’s strengths. The films don’t shout, rather they make a point, emphatically. We believe #heavytesting has an element of stickiness about it and can be leveraged strongly as we go ahead. While the shoot itself was a challenge for the entire team, I’m quite happy with the way everything has fallen into place.”

 

 

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