The Womb presents good side of oil in work for Sunny Oil

09 Aug,2018

By A Correspondent


The Womb’s launch campaign for Sunny Oil has been launched with focus on the critical role that oil plays in building children’s immunity.


Commenting on the campaign, Prashant Sarwade – Head of Marketing, Frigorifico Allana said: “We at Sunny, believe that right nourishment for children from an early age is critical for their healthy future. Sunny Oil enables the modern day mothers to provide their children a balanced proportion of nutritive elements, thereby preparing them to face the environmental hardships. The benefit of ‘Fight-O-Mins’ that the oil offers helps in lending credibility to the Sunny promise.”


Added Navin Talreja – Founding Partner, The Womb on the campaign: “The opportunity in the category is immense, as for decades there hasn’t been edible oil related ‘new news’. ‘Har Niwala Andar Se Tough banane Wala’ targets the progressive homemaker looking to give the best protection to her child and this delivered through oil, something which a child consumes three times a day is refreshingly new news for mothers.”



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