Taiwan Excellence rolls out a new ad campaign in India

20 Aug,2018

By A Correspondent

 

Taiwan Excellence, from Taiwan External Trade Development Council (TAITRA) that honors Taiwan’s most innovative products, announced the launch of its new advertising campaign that showcase the latest tech offerings from Taiwan to the Indian customer. The campaign will target the aspirational multiplex crowd and will be screened across 70 PVR theatres in major metros as well on digital platforms.

 

The campaign includes promotional videos of eight hi-tech products engineered by leading Taiwanese brands like FECA, Acer, QNap, AIFA, AVision, Aver and Opro.

 

Elaborating on the campaign, Alex Pen, Director – Taipei World Trade Center Office, said: “We are pleased with the positive reception to products from Taiwan in India. Brands such as Asus, Acer and Gigabyte have been well received in India and are a household name in the country. Indian consumers have been very receptive towards Taiwanese tech products and we are confident that this ad campaign will give them insights into how our reliable and innovative products can help them to advance in every aspect of their lives. Taiwanese brands have cutting-edge technology at their core and with Taiwan Excellence helping people to embrace the government’s Digital India initiative, we are confident of Taiwanese brands finding a place in the heart of the Indian consumer.”

 

 

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