#SurakshaBandhan draws attention span of brothers via latest ad film

31 Aug,2018

By A Correspondent


We don’t trust claims of online page views and impressions that have been claimed, but the effort deserves mention: The Niine Movement video campaign #SurakshaBandhan, which was supported by actors Shabana Azmi and Akshay Kumar.


Unveiled on Raksha Bandhan, the video encouraged brothers to give their sisters the gift of hygiene and dignity concerning their menstrual health. The udnerliNiineSanitary Napkin.


Said Amar Tulsiyan, Founder of the Niine Movement: “With every view and every click of the campaign, Niine is making great progress in reaching out and educating more men about the sensitivities, and encouraging them to support menstrual hygiene. Through the campaign, we wish to enlighten every man in the country, and show each of them how important menstrual hygiene is for their loved ones. We need to bridge the gap and encourage both men and women to not just talk about menstrual hygiene but also encourage women to use sanitary napkins.”



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