SPN unveils #KoiKasarNahi campaign for 18th Asian Games

20 Aug,2018

By A Correspondent


Sony Pictures Networks India (SPN) has announced its marketing and digital initiatives for the just-started 18th Asian Games 2018. The Games are currently being held in the Indonesian cities of Jakarta and Palembang and on till Septmeber 2.


As part of the campaign, SPN will be hosting a Fan Flame on its microsite. Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will burn brighter with every message of support that goes out to the athletes. To show support, all fans have to do is use the hashtag #KoiKasarNahi on social media platforms like Facebook, Twitter and Instagram and post their inspirational and supportive messages to the athletes. Each post will appear on the digital fan flame and will be sent to our athletes.


Said Rajesh Kaul, Chief Revenue Officer  Distribution and Head  Sports, Sony Pictures Networks India: “At Sony Pictures Networks India we have always promoted a multi-sport culture and it doesn’t get bigger than the 18th Asian Games. As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic fans, its our utmost duty to give our unrelenting support to our athletes just as they will give on this stage.”



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