Sonul Verdia to lead Mystery Shopping for Ipsos India

07 Aug,2018

Sonul Verdia

By A Correspondent


Ipsos has announced the appointment of Sonul Verdia to lead its Mystery Shopping Services. Verdia takes up charge with immediate effect and will report to Amit Adarkar, CEO, Ipsos India.


Amit Adarkar

Said Amit Adarkar, CEO, Ipsos India: “Verdia comes with a rich and deep experience in providing counsel to marketers in some of the key competitive global markets covering service, appearance, in-store promotions and product placement. The role of Mystery Shopping cannot be overemphasized. The assessment is independent, efficient and agile and provides marketers discovery and service improvement. Which means marketers have a better handle on ROI, which was earlier done basis guesstimates and rudimentary methods.”



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