Soho Square unveils debut film for Havells Wires

08 Aug,2018

By A Correspondent


Havells is out with its latest campaign for its heat-resistant and flame retardant wires. Taking forward the product attribute of ‘wires that don’t catch fire’, Soho Square sticks to the brand’s popular emotional story-telling space but with a very refreshing take.The film has been directed by Amit Sharma of Chrome Pictures and shot in Himachal Pradesh.


Speaking about the film, Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia: “In our first Havells ad, wires that don’t catch fire prevent a young heart from getting hurt. A memorable film for a memorable brand.”


Added Sumanto Chattopadhyay, Chairman & CCO, Soho Square: “It is a challenge and a pleasure to work on an iconic brand with a history of memorable advertising. We believe that this latest refresh of the Havells wires campaign has the right ingredients to catch on with consumers.”


Said Amit Tiwari, Vice President, Marketing, Havells India Ltd: “Havells has been an image and market leader in the wire category business, and communication has been integral to the brand. Havells Wires that don’t catch fire has been an iconic campaign over the years. This year the task was to take it further and strengthen our positioning. We have always chosen emotional stories to convey our message and this time too we were looking for a story that is universal.”



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