SkodaAuto enhances launches ‘Peace of Mind’ campaign

30 Aug,2018

By A Correspondent


Automobile brand Skoda Auto India has launched its latest campaign titled ‘Peace of Mind’ that focuses on enhancing ownership experience.


The campaign comprises a TVC in which actor Boman Irani has played himself. Commenting on the films, Tarun Jha – Head of Marketing and Product, Skoda Auto said: “Skoda India has always believed in enhancing customer experience and offering delightful products every single time. The 4-year service care package is a unique proposition and has a singular focus of making the Škoda ownership hassle-free and pleasant. Apart from the service care package, a host of other initiatives have also been launched.”


Adding his views, Paritosh Srivastava, COO, Publicis Ambience said: “We had a clear task at hand – to highlight peace of mind that comes with every Å koda car. One look at the campaign, and you’ll know it is trademark Å koda in every way. It’s testimonial in nature but is also a warm and charming human story. Å koda is the first brand to launch this package and we wanted to reinforce the hassle-free ownership experience. With this campaign, we are confident that fencesitters and others will understand that Å koda not only offers great cars but a great after-sales experience too.”



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