SBI appoints DDB Mudramax as Media AoR

17 Aug,2018

By A Correspondent


Following a rigorous multi agency pitch, State Bank of India (SBI), India’s largest bank and a Fortune 500 company, has appointed DDB Mudramax as the sole media agency for its nationwide media duties.

The account will be managed out of the agency’s Mumbai office and will be led by Navin Kathuria, EVP and Principal Partner, DDB Mudramax.

Said Dinesh Menon, CMO, State Bank of India: “We at SBI are committed to providing innovative financial solutions to our wide base of customers and prospects. We needed an agile strategic media partner who can work closely with our brand marketing team to facilitate greater consumer traction for our brands. Our esteemed agency evaluation panel felt that DDB Mudramax can help us unlock our true potential.”

Added Sathyamurthy Namakkal, President, DDB Mudramax: “We have been associated with SBI for several years as one of their empaneled agencies. With this mandate to be the sole Media AOR, we are now entrusted with more responsibility to grow our relationship to the next level. We look forward to some business impact solutions through interesting customer initiatives”.





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