By A Correspondent

Renault has launched its new feature-loaded Kwid that comes with first-in-class features like reverse parking camera, rear armrest and rear 12 V socket.

To communicate the car’s capability and new features, L&K Saatchi & Saatchi has conceptualised a new integrated campaign. This will be rolled out across TV, radio, print and digital media. A digital film starring brand ambassador, Ranbir Kapoor surprising Kwid customers has been released across various social media platforms.

Speaking about the communication, Virat Khullar, Marketing Head- Renault India, said: “Renault Kwid stands for ‘live for more’. It has always delivered more features than the competition. In 3 years we have grown strongly with more than 2.5 lakh happy customers across India. This campaign uses SUV imagery to bring alive the strengths of this big small car.”

Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “Young Indians are increasingly doing short drive holidays and self-driven/planned trips making the SUV-inspired Renault Kwida perfect match for this growing lifestyle. We married this ready-to-explore-the-world attitude with the new KWID and the result was this charming piece of communication.”