Pretty Secrets urges consumers to #RedefineBasics

27 Aug,2018

By A Correspondent

 

Pretty Secrets has launched its brand advertising campaign – #RedefineBasics using print and OOH as the key media combined with digital amplification in Mumbai.

 

Said Nishrin Patanwala, VP Brand and Marketing, Pretty Secrets: “The eminence on print and OOH came from the understanding and research insights of what touch points are the most relevant in reaching out to the Pretty Secrets audience. The campaign theme is the central message that is communicated across the creative imagery through various promotional materials. The key thought of the campaign is based on the fact that one of the biggest misconceptions is that “pretty” lingerie should be used only for special occasions or for those special nights while plain cotton and whites should be used as everyday wear.”

 

 

 

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