Organ donation takes centrestage in latest initiative by Jaslok Hospital

24 Aug,2018

By A Correspondent


On National Organ Donation Day, Jaslok Hospital and Research Centre with Dentsu Webchutney created an innovative campaign to promote organ donation. The Instagram campaign questions the prevalent slacktivism and encourages users to take real action instead.


Said George Alex, COO and CMO, Jaslok Hospital and Research Centre: “Jaslok Hospital and Research Center is one of the leading healthcare providers in India and organ donation as a cause is really dear to us. We have been taking many steps to encourage people to pledge their organs. This time, we wanted to do something that would appeal to the audience while putting our point across.”


Added Sudesh Samaria, Chief Creative Officer and Co-founder, Dentsu Webchutney: “It is an unfortunate situation and we wanted to create a hard-hitting campaign that would present the truth and encourage people to pledge their organs. The un-likeable posts campaign is antithesis to social media and shows people that real world problems can only be solved with real action.”



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