Ola pushes for grassroots sporting talent via #RoadToGold

07 Aug,2018

By A Correspondent


Ola has launched a nationwide crowdfunding campaign to develop grassroots sporting talent - #RoadToGold. The campaign aims to support India’s collective dream to increase the chances of winning Gold medals at major global sporting events.


Speaking on this initiative, Pallav Singh, Senior Vice President, Ola said: “We are proud to introduce #RoadToGold, a nationwide initiative towards supporting exceptional sporting talent in the country. The right encouragement complements sports professionals’ immense talent to win accolades at a global stage and together with a small contribution of INR 1, we can strengthen India’s chances of winning Gold medals globally.” He further added “We are glad to partner with JSW Sports and Excel entertainment who have been staunch supporters of sports in India through infrastructure and entertainment. Together, we share the dream to identify high calibre talent and turn them into medal winning performers.”


Added Mustafa Ghouse, CEO, JSW Sports: “At JSW Sports, we have supported talented Indian sportspersons over the past few years and have seen the kind of impact that proper training and facilities can have on performances. Through our institute, we are attempting to take this initiative even wider by providing young talent across India access to world class infrastructure and sports science to help them realise their potential. We are proud to partner with a company like Ola to foster sporting talent and spearhead a generation of exceptional sportspersons.”



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