Nikulsan bags digital mandate for Somany Ceramics

30 Aug,2018

By A Correspondent


Nikulsan, a performance-based marketing services company, announced that it has been awarded the national digital mandate for Somany Ceramics, one of the leading tiles manufacturers in India. The account was bagged by Nikulsan in a multi-agency bid.


On acquiring the account, Sandeep Choudhary, CEO, Nikulsan said: “We are excited to partner with one of country’s leading tile companies and our constant effort will be towards creating long-term customer engagements for the brand through innovative and intriguing campaigns for a relatively low involvement category like tiles. We would also work towards establishing newer segments like Somany Bathware in the industry.”


Added Charu Malhotra, GM – Marketing, Somany Ceramics Limited: “Branding for tiles has always been a challenging task. Thus, one has to be most creative and engaging with their story-telling. Tiles are quickly moving from a mere functional commodity to a more aspirational and aesthetically driven choice for a consumer and hence as a brand, it will be our endeavor to provide the much-deserved positioning to them.”



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