Nargis Fakhri to endorse latest offering from Cadini

31 Aug,2018

By A Correspondent

 

Fashion brand Cadini has signed on Nargis Fakhri to be the new face of its campaign in India.

 

Said Ramesh Poddar, Managing Director of the company: “The decision to sign Nargis Fakhri as Cadini’s brand ambassador was arrived at after a lot of internal debate and discussion and is based on a consumer purchase behavior research commissioned by us. The results were not very surprising, women play the most crucial role in grooming men in their life. Women are found to be more creative, innovative and progressive in their outlook which makes them a better judge of fashion. This became a strong reason for us to position our brand from a woman’s perspective. Nargis Fakhri was the obvious name to represent today’s modern woman because she is intelligent, stylish and a fashion icon whose power of presence matches with the brand’s message.”

 

 

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