MP Birla Cement celebrates Independence Day with a twist

21 Aug,2018

By A Correspondent


MP Birla Cement, in association with the Lighthouse for the Blind, Kolkata, designed a unique national flag on the eve of Independence Day. Those who had never seen the tricolour with their eyes could now feel it with their fingers. The three colours, along with the Ashoka Chakra, were translated in Braille, and cast on a flag made of cement concrete. The significance of the colours and the symbol was embossed next to them. Once made, the flag went to the students of The Lighthouse for the Blind.


Said Sandip Ranjan Ghose, Executive President, MP Birla Cement: “This was a humble effort on our part to celebrate ‘inclusion’ on our nation’s Independence Day by also bringing in differently abled children into its fold. The initiative resonates with our organisation’s core values of – heart and strength.”


Added Sujoy Roy, Managing Partner (Creative), Ogilvy Kolkata: “The glory of our waving flag is a heritage that belongs to every Indian. We simply wanted to share it with those who are deprived of its vividness. After all, freedom is everyone’s birthright.”



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