Motorola’s digital campaign celebrates #Supersisters

31 Aug,2018

By A Correspondent


Bringing alive the emotional bond between brother and sister, Motorola released a new digital campaign #SuperSisters that has been created by Enormous Brands.


Said Rachna Lather, Marketing Head, Motorola Mobility: “The #SuperSisters campaign aptly expresses the resilient spirit of sisters and highlights the essence of Raksha bandhan in the true sense. We wanted to celebrate all those strong women out there who have always stood by, supported and protected their brothers despite of the “brother protects sister” stereotype, just like a super sister. With this film, we aimed to strike an emotional chord with our consumers  and I am confident that the youth of India would have found resonance with the film.”.



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