Mivi announces Bhuvan Bam as its brand ambassador

30 Aug,2018

By A Correspondent

 

Mivi, the electronic gadgets brand, has announced Bhuvan Bam, a popular YouTube personality, as its brand ambassador. As part of this association, Bam will appear in a series of digital marketing campaigns for the brand. Through this partnership, Mivi aims to embrace a wide audience of young fans and consolidate its brand positioning in India.

 

Announcing the association, Midhula Devabhaktuni, Chief Marketing Officer and Co-Founder, Mivi said: “We are extremely thrilled to sign on Bhuvan Bam as the brand ambassador and take the brand’s consumer connect to a new level. A singer, comedian, YouTube megastar and a youth icon, in Bhuvan we have found a partner who exemplifies our commitment to solve the problems of durability and performance without sacrificing on product design and aesthetics. Bhuvan is a credible influencer amongst the new age millennials and this partnership will propel our mission of serving billions in the country by offering best-in-class mobile accessories and gadgets at value-plus price point”.

 

 

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