Lava Intnl takes patriotic route for brand film

10 Aug,2018

By A Correspondent


Soho Square has unveiled its latest campaign for Lava International.  Said Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square India: “I’ve been singing ‘Sare Jahan se Achha’ since the day of the shoot. I think this sweet little film will get many other Indians to do the same. A good thing to happen on Independence Day or any other day.”


Added Sunil Raina, President – Lava International Ltd: “We take immense pride in being an Indian mobile handset brand. India is at the heart of everything we do at Lava and we are committed to offering valuable products to our consumers. Over the years, we have been building capabilities within India in product design & manufacturing – in order to make valuable technologies accessible and provide reliable products to our customers. Today, we are proud of being the only brand to have complete end to end control on product value chain within India, complimented by our robust distribution network and speedy customer service. Through #ProudlyIndian campaign, we wish to share our pride of being a truly Indian company with our fellow countrymen. This campaign is a unique celebration of our independence and tribute to the nation.”



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