Laqshya Media adds colour with Fevicryl

21 Aug,2018

By A Correspondent

 

Laqshya Media Group has partnered with Fevicryl to create a crowd-sourced hand-painted creative bus stop to celebrate World Colouring Book Day on August 2, 2018. The bus queue shelter is located in Malad in Mumbai.

 

On World Colouring Book day, Fevicryl by Pidilite called out art fanatics at their store for a crowd sourced art session. An Outdoor Flex was used a as a base and using Fevicryl it was beautified and brought to life.

 

Said Jalaj Pathak, VP, Laqshya Solutions: “Laqshya Media Group has always given importance to its customer needs and we understand their requirement in-depth to suggest some innovative ideas for their brand . We along with the team of Fevicryl embarked on this unique initiative to give Mumbai its first-ever crowd-sourced creative bus-stop thereby adding a dash of colors to Mumbaikars everyday routine. On World Colouring Book day we are so proud to have showcased this campaign live on Outdoors.”

 

 

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