Kotak 811’s initiative draws favourable response on digital

20 Aug,2018

By A Correspondent


The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and draws attention to how 811, just like a bench, does not discriminate against anyone and the messaging was led by the Bollywood Superstar Ranveer Singh.


The digital leg of the campaign, #IndiaInvited, conceptualised and executed by Tonic Worldwide, extended an invitation to all Indians to be a part of the movement through various innovations.


The digital campaign kicked-off with real stories of people who have faced discrimination in the face of opportunity. Later, every Indian who wanted to support the cause, got a chance to participate by sharing the frame with Ranveer Singh using a custom-made Kotak 811 AR filter. The idea was to use technology on one of the most popular social media platforms and simplify participation for users.


The campaign followed the ‘Save the best for Last’ policy. As a conclusion for the power-packed, superstar-driven #IndiaInvited campaign, Kotak 811 launched a unique digital bench that called out to every Indian and urged them to join a movement towards an egalitarian society.


The #IndiaInvited campaign got every Indian supporting the ‘no judgements’ and ‘no discrimination’ movement.



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