Interbrand turns five, appoints Pitchfork Partners as comms partner

30 Aug,2018

By A Correspondent


Leading brand consultancy Interbrand has appointed Pitchfork Partners as its strategic communication consultant. This signals Interbrand’s intent to build a stronger reputation as a highly sought after employer and equally as a strong partner to brands. The appointment assumes significance as Interbrand is part of the Omnicom group which also multiple agencies from its fold operating in the country. Until recently, the communications activity for Interbrand India – specifically PR – was executed by the DDB Mudra PR team. Pitchfork is an independent communications consultancy set up by veteran communications professionals Sunil Gautam and Jaideep Shergil


Said Gonzalo Brujo, Interbrand’s Global Growth Officer and part of the network’s global leadership team congratulated the India team and said: “Interbrand India is our youngest but the fastest growing office. Their growth in the 5 year period has been exemplary and we are delighted that the world’s leading Brand Consultnacy is now India’s leading too!”


Added Ashish Mishra, Managing Director, Interbrand India: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with it. We started our journey in India half a decade ago and have already built relationships with a thrid of India’s 40 most valuable brands. What’s truly satisfying is that we have been chosen as partners for the majority of the country’s leading branding assignments of the decade. We see a huge opportunity for sustained growth and Pitchfork has the credentials to help us.”


Said Jaideep Shergill, Co-Founder, Pitchfork Partners: “We are excited to partner with Interbrand. The company has a wide body of work in India and we are committed to helping it achieve its business goals through strategic and insights-driven communication.”



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