Initiative wins media mandate for Dish TV

06 Aug,2018

By A Correspondent


Initiative, the global full-service media agency network of IPG Mediabrands, has been awarded the media mandate of Dish TV India Limited. Dish TV India has two brands under its umbrella, Dish TV and Videocon d2h and Initiative will handle the entire media portfolio of both brands including digital.


Speaking on the partnership, Anil Dua, Group CEO, Dish TV India, said: “The growth of the media and entertainment industry in India is dishing out new and exciting opportunities for us. Our strategic partnership with Initiative would enable widespread reach of our communication effectively to every part of the country. With Initiative’s overall media strategy especially in the digital ecosystem, we look forward to reach our current and potential customers with relevant messaging in the best manner possible.”


Added Shashi Sinha, CEO, IPG Medibrands: “We are very excited to have Dish TV India with us. The Direct-to-Home industry is growing at a good pace in India especially because of the government’s digitisation mandate. As the largest player in the industry with their strong brands like DishTV, d2h and Zing along with several new initiatives that they have planned. DishTV is poised for a great future and we are delighted to partner them in this phase of the journey.”



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