Initiative appoints Laya Menon as EVP

21 Aug,2018

By A Correspondent


Initiative has appointed Laya Menon as Executive Vice President. Menon will be based in Bengaluru and report to Vaishali Verma, CEO, Initiative.


Menon joins Initiative from GroupM after working there for 15 years.In her new role, Menon will drive Initiative’s business growth and profitability in Bangalore which handles ecommerce major Amazon, MRF, 3M and others.


Said Verma: “I welcome Laya to the Initiative family and she comes on-board with a rich experience of 19 years. I can’t think of a better person to lead Initiative’s Bangalore office which has some of the biggest clients of IPG Mediabrands in India. Laya’s strengths include business management, strategic thinking and client relationship and I am confident that she will strengthen and grow the agency through Initiative’s Culture Velocity.”



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