Horlicks unveils Phase 2 of ‘Badne ki bhookh’ campaign

03 Aug,2018

By A Correspondent

 

Horlicks launched its ‘Badne ki Bhookh’ credo in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks revokes the passion by looking closely at what makes these kids go after so many things, with great ease. Horlicks resonates with this passion and encourages them to go after it with their new campaign ‘Badhne ki Bhook Rag Rag Mein’.

 

The campaign, created by FCB Ulka, features young children who are constantly pushing limits and challenging themselves in different fields driven by their hunger for growth. The campaign aims to create awareness about nutrient absorption.

 

Talking about the campaign, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said: “Through this campaign we are recognising the hunger in children to go beyond and support them with quality nutrition. The new campaign is aimed to strengthen our connection with children and also educate parents on the importance of nutrient absorption for proper growth. It is important for parents to adopt the appropriate growth partner which fosters their children’s hunger to grow.”

 

Added Debarpita Banerjee, President, FCB Ulka, North & East: “This campaign marries a beautiful consumer insight with a very interesting product truth. Childhood is an age of exploration. They discover new passions almost as regularly as the change of season.Horlicks recognises this ‘sab karne ki bhookh’ and believes this kind of hunger to grow should get the right nutrition.”

 

 

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