Girish Upadhyay joins Madison Media Infinity as COO

02 Aug,2018

By A Correspondent


Madison Media has just announced another senior level appointment of Girish Upadhyay as Chief Operating Officer, Madison Media Infinity based in Mumbai. He will handle Viacom 18, Asian Paints and other key clients for the agency.


Upadhyay joins the agency from Tata Motors where he was Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research.  He worked to develop a multimedia communication strategy with special focus on large scale impact, analytics and digital excellence for its brands.


Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH on the appointment: “We are delighted to welcome back Girish to head Madison Media Infinity. He is a great combination of planning and deal making. And having been at the helm of Tata Motors Media for some years, he brings a great Advertiser perspective which our Clients will value.”


Added Upadhyay: “I am super excited to be back in the Madison team embarking on a new journey, and I look forward to bring to the table, my experiences built at Tata Motors, as a Marketer, working across different functions. Today, communication reaches consumers at light speed, disseminating information and competing for attention at a pace we have never seen before and Madison with its vision to be the best communication agency is rightly navigating this space for its clients. I look forward to driving business results for clients and adding to the Madison culture of a balanced outlook and a client first approach.”



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