By A Correspondent

Extramarks has unveiled its latest campaign – #FundaClearHai that is conceptualised by ADK-Fortune and communicates the efficacy of its learning app.

Commenting on the new campaign, Atul Kulshrestha, Chairman and Founder of Extramarks said: “Traditional learning experience in India has been marred by the focus on memorising concepts, rather than understanding them. Extramarks has been working to disrupt this and build learning solutions which are highly visual, easy and engaging. All difficult concepts are taught through rich animations backed by strong storylines, which makes them absolutely unforgettable. The #FundaClearHai campaign very simply expressed the above mentioned belief and Extramarks philosophy.”

Added Subroto Pradhan, Managing Partner, ADK-Fortune: “There is a heightened anxiety amongst parents for their children to do well in exams. At times, it overshadows the confidence and preparedness of the kids. The communication plays up on this typical behaviour. But now, they can take it easy with Extramarks’ quality learning app.”