Edelman to drive the PR and digital mandate for Jio MAMI Mumbai Film Festival

23 Aug,2018

By A Correspondent


Mumbai Academy of Moving Image (MAMI) has appointed Edelman India to drive its PR and digital mandate for the upcoming edition of the Jio MAMI Mumbai Film Festival with Star. The mandate focuses on driving strategic communication programmes for their annual property, the film festival.


With its experienced team of media strategists, content creators and creative thinkers, Edelman is strongly poised to drive communications for the Jio MAMI Mumbai Film Festival with Star and help it engage with a wide audience.


Said Creative Director – MAMI, Smriti Kiran:“We are taking steps every year to strengthen our footprint and also strengthen the organisation. For us, the next five years are years of institution building. A consummate film space does not exist in India and this is the one opportunity we have to create that entity. Getting Edelman on board is a step in this direction. They are one of the best integrated communications agencies in India comprising of Digital and PR professionals rooted in content. That is what we need. Disseminators who have a deep understanding of the work we do. I believe they will take the festival and the academy to the next level.”


“We have a national team that understands the mechanics of driving successful large-format events well. Managing multiple stakeholders, conversations and expectations, while telling a compelling and coherent story is a skill that our teams have developed over the years. Our earned-centric thinking and deep local understanding will help us craft a strong programme for the Jio MAMI Mumbai Film Festival with Star and we’re truly excited about this partnership,” said Himanshu Saxena, Brand Head, Edelman India.



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