By A Correspondent

Dvio Digital has bagged the creative and social media mandate for VYRL Originals by Universal Music. The account was won following a multi-agency pitch. The agency will be involved in the strategy, content creation and creatives across all digital platforms.

The agency will leverage their muscle to build communications for VYRL Originals across digital platforms. The agency will be handling VYRL’s Facebook, Twitter, YouTube and Instagram.

Said Sowmya Iyer, CEO and Founder, DViO Digital: “DViO has a vast experience with handling entertainment brands and has been associated with one of the most popular music streaming app in India. We are excited to go onboard with VYRL and look forward to helping them market the original content and promote non-film music in a huge manner. Every month is going to bring in a different flavour for listeners.”

Added Vinit Thakkar, Senior Vice President, Universal Music Group India & South Asia and EMI Records India: “We are confident that DViO is going to make a huge impact to our current strategy. It’s an exciting time for us at Universal Music with VYRL Originals and I feel that DViO’s team is experienced and capable of delivering an end to end creative solution. We look forward to working closely with them.”