Discovery intensifies focus on India-centric shows for festive season

28 Aug,2018

By A Correspondent


Discovery Communications India has intensified focus on India-centric programming in the lead-up to the festive season. The network will showcase eight India-centric shows over the next four months on Discovery Channel, Animal Planet and TLC. The India specials will be in addition to the premiere of 20-plus global IPs on the three network channels.


Said Karan Bajaj, General Manager, Discovery Communications India: “We are excited with the growth that we have been able to garner this year. All our core channels – Discovery, Animal Planet and TLC – are now undisputed leaders in their respective genres while Discovery Kids has emerged as the fastest growing channel in the kids genre. Our aim is to further build on it and accelerate the growth over the next four months. It is a conscious strategy to increase India centric pipeline with original production or programming acquisitions.  With the unmatched line-up of Indian and Global IPs till the end of the year, we are confident to deepen our local connection while further extending the lead over competition for all of our network channels.”


Over the next three months, Discovery channel will showcase five new India-centric shows including Women Fighter Pilots (Premiers August 24),  a new Military tentpole High Altitude Warfare School (October), India’s Citizen Squad (November) and Moon Bound (November) – a special about Team Indus’s attempt as a part of Google Lunar XPrize and a special documentary on Sunny Leone’s life Mostly Sunny (December). TLC will showcase an Indian original production which has shaken the digital space with its promise of a TLC travel scholarship – The Calling (October). Animal Planet will showcase Mission Big Cat – an anthology focused on Big Cats including Lions, Leopards and Tigers in the month of October celebrating World Animal Day.



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