Dentsu Webchutney celebrates couples who are #FriendsFirst

07 Aug,2018

By A Correspondent


Platinum Day of Love launched a new campaign around Friendship Day to remind couples that above everything, they are #FriendsFirst. Developed and conceptualised by Dentsu Webchutney, the campaign celebrates the bond between couples whose intimacy is based on long-standing warmth and friendship.


This digital campaign features three short and three long digital videos that throw light on what it means to be #FriendsFirst with your better half. The films are inspired by real-life stories from couples who share moments of honesty, vulnerability, companionship and mutual respect, representing how friendship is an extension of the love you share.


Talking about the campaign, Sujala Martis, Director, Consumer Marketing (PGI) said: “Our research has shown that ‘friendship’ is extremely aspirational in a couples’ relationship, both before and after marriage. Finding a best friend in your partner is rare, retaining friendship in your relationship even rarer. With this campaign, we aim to encourage couples to remember and aspire to be #FriendsFirst and mark this friendship day as your Platinum Day of Love.”


Commenting on this partnership, Pravin Sutar, Executive Creative Director, Dentsu Webchutney added: “Friendship should outlast other emotions in a couple’s relationship, but more often than not, it takes a backseat. Through #FriendsFirst, we are starting a conversation that highlights the importance of friendship in a relationship through highly relatable and alluring scenarios. We are asking viewers to ponder and eventually revisit this rare bond that once was the initiator of their relationship.”



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