Colors celebrates ten years with a humanitarian drive

21 Aug,2018

By A Correspondent

 

Colors has extended its brand philosophy – Chuno Apne Rang – from reel to real with the ‘Roshni – Andheron Mein Rang Bhariye’ drive. This initiative by the channel encourages viewers to take a pledge and donate their eyes to brighten the lives of the visually impaired.

 

To bring alive this vision, COLORS has partnered with the Eye Bank Association of India. The drive is positioned to peak during the Eye Donation Fortnight from 25th August to 8th Sept.

 

Said Raj Nayak, COO, Viacom18: “Colors has always ushered in positive change in society through its progressive and socially relevant storytelling. We continue to bring this ideology to life with our association with the Eye Bank Association of India. Roshni is an attempt to include our viewers in the social change we aspire to bring through and make a difference to the lives of the visually impaired. It’s time to spread colour in a world that is dark for many.”

 

The campaign will be amplified through radio announcements and on-ground camps across the country.

 

 

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