Chlorophyll celebrates 20 years with new credo, offerings

16 Aug,2018

By A Correspondent

 

Chlorophyll  has entered its 20th year on 15th August, and has unveiled significant new offerings.

 

Said Kiran Khalap, co-founder and Managing Director:“As we complete 19 successful years powered by relentless learning, I am delighted to present chlorophyll 3.0, which, with several significant additions to its offerings, will help clients bridge and Mind The Gap between brand creation and execution. These offerings include chlorophyll innovation lab, a Sports Practice, and two new digital-driven, consumer-centred offerings – chlorophyll Digital Business Synthesiser and chorophyll Leadership Branding. Together, these additions will empower chlorophyll to deliver greater salience and value to clients in the digital age where Social Media has been causing subterranean shifts in the concept of brands and branding.”

 

Describing chlorophyll 3.0 as Chlorophyll’s shift from brand creation to brand creation and execution, Khalap said it was necessitated because of a constant common feedback from clients: that once chlorophyll had created and defined their brands, and the brand was handed over for execution to an ad agency, an event agency, an activation agency or a digital agency, there was a discernible gap in brand disciplines leading to loss of value.

 

The Chlorophyll innovation lab is headed by Chitresh Sinha, the sports practice is in partnership with Meraki, and for digital, Chlorophyll has Ashok Lalla as Digital Business Advisor and Principal Consultant.

 

 

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