Borosil launches new campaign with Indian athletes

27 Aug,2018

By A Correspondent


Borosil Glass Works has joined hands with the Indian Olympic Association (IOA) as official Hydration Partner for national athletes representing India at all upcoming Olympic events. The campaign #ThirstForGold will run across all upcoming big-ticket events starting with the Asian Games 2018.


Said Shreevar Kheruka, Managing Director and Chief Executive Officer of Borosil Glass Works Limited: “This is a very proud moment for us, to be associated with the Indian Olympic Association as their Hydration Partners. We are glad to be able to support the Indian athletes in their endeavors and look forward to a long-term association. With the launch of our new media campaign #ThirstForGold, we celebrate the victory of medals won by India, and the many more that are yet to come. We want the nation to join us in celebrating these athletes and their efforts to make our country proud.”



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