BookMyShow unveils digital film on eve of Independence Day

13 Aug,2018

By A Correspondent


This Independence Day, BookMyShow has partnered with the Akshay Kumar-starrer ‘Gold’. BookMyShow has also released a humorous film on the plethora of discount and promotion-led advertisements that usually release around Independence Day.


Said Marzdi Kalianiwala, SVP – Marketing and Business Intelligence at BookMyShow: “Consumers are usually flooded with offer advertisements during holidays and the festive season, and we thought to have a light-hearted take on the situation with our latest film. Even in the case of our past films, the objective was always to be highly relevant and get inspired directly from conversations that take place all around. We hope the audiences will love the subtle use of humour in this particular digital film.”


Added Russell Barrett, Chief Creative Officer & Managing Partner, BBH: “Go to where the people are. It’s that simple. With our advertising for BookMyShow, we’ve been able to tap into conversations that people are interested in rather than force a completely new conversation on the audience. Gold is a brilliant film about India’s first gold medal as a free country at the Olympics. The movie releases close to Independence Day, when the airwaves and newspapers will be filled with “Freedom Sales” and brands exhorting us to “Stand” for something. We just felt it was a great opportunity to capitalise on and we hope the audience enjoys the ad enough to go book a ticket on Book My Show.”



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