By A Correspondent

Big FM has announced a strategic association with JAM8. Founded by music director Pritam Chakraborty, JAM8 will serve as Big FM’s official music partner. The association will enhance the network’s original content offering integrated with creative music solutions on radio and digital platforms thereby enabling an increased value proposition for the stakeholders.

Asheesh Chatterjee

Speaking about the association, Asheesh Chatterjee, CFO, Big FM said: “Music connects everyone and is a perfect medium to create a long-lasting impact in the minds of the listeners. With our association with JAM 8, we would deliver high quality music embedded in client’s messaging. It will be further amplified on radio and digital providing visibility to a wider set of audience. We are proud to have associated with JAM8 and look forward to provide superior quality branded content with music at its core.”