Bajaj Avenger takes a brave stand in latest Independence Day film

16 Aug,2018

By A Correspondent


Bajaj Avenger’s new Independence Day film touches on a highly relevant issue that concerns all of us – indiscriminate use of plastic.


Last year the brand had presented a glimpse of a utopian India – where women of the nation are truly free and liberated. This year it draws our attention to the unpleasant reality currently plaguing our nation.


Said Narayan Sundararaman, Vice president – Marketing, Bajaj Auto: “Avenger stands for liberation. We felt we could offer a reality check to the nation on a day that stands for liberation, urging citizens to live the essence of Independence Day by taking steps to free India from plastic pollution”


Added Amer Jaleel, Chairman & CCO, Mullen Lintas: “Last year we created what turned out to be a memorable piece of content on Independence Day with a quote by Gandhiji and point of view on how a woman feels about liberation. In our heads, Avenger owns the liberation space and we have to have a take on August 15. This year we are back with a comment on what it means to have true patriotism in your heart aptly called #NoPlasticPatriotism”



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