Artist Aloud partners with to promote original content

31 Aug,2018

By A Correspondent


Artist Aloud, a platform by Hungama that supports and promotes independent music, announced its partnership with–adigital platform that seeks to promote original content created by college students. Through this strategic partnership, Artist Aloud will encourage young talent and enable them to reach a larger audience, further strengthening its position as the leading platform for independent content.


Talking about the new partnership with, Soumini Sridhara Paul, Vice President, Artist Aloud, Hungama Digital Media Entertainment said: “As the leading platform for independent talent, we intend to offer artistes across categories an opportunity to reach a larger audience. The association will allow us to accumulate independent and original content at a collegian level and provide the content creators with opportunities and recognition they deserve. At the same time, we will also be able to offer our audience a wide variety of original content that they are unlikely to discover on any other platform.”


Added Saurabh Kanwar, Co-founder, “ATKT is kicked to bring our legion of campus creators even more opportunities to grow and thrive through Hungama’s platforms. Artist Aloud’s plans to reach out to colleges through ATKT is a validation of the quality and extent of the campus community we have built, and its growing importance in building rich, entertaining original content. With the college festival season getting underway, we are gearing up to a whole new crop of budding artists to showcase to the world, and this partnership will definitely provide another great outlet for these singers, dancers, writers, poets and artists.”



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