Animal Planet unveils new philosophy ‘Humans Like Us’

13 Aug,2018

By A Correspondent


Animal Planet has adopted a new brand philosophy titled ‘Humans Like Us’. As a part of the new brand purpose, Animal Planet will sharpen focus on stories linked to animal conservation as it aims to awaken viewers to the need for animal welfare and conservation.


Said Zulfia Waris, Vice President, Premium & Digital networks, Discovery Communications India: “Animal Planet’s mission is to celebrate and explore our vital, enriching and ultimately humanizing connection with the animal world. We are part of the animal kingdom and share behavioral traits with animals in the same way they share behavioral traits with us. The creative strategy behind the bold new identity is to bring the human like us brand promise to life, observing how animal behavior often reflects human behavior, providing an entertaining insight into the nature of our programmes, which are about people as much as animals.”



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